Adidas SLVR Premium

The booth for Adidas' fashion brand SLVR for the fair Premium (Fashion Week Berlin) is already the fifth collaboration with WERKSDESIGN in exhibition design.

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Exhibition branding for the Adidas range: Fashion

When the Adidas fashion sub-brand SLVR needed a new brand concept for fair stands, WERKSDESIGN developed together with the art director Robert Brečko-Acklen from Los Angeles a striking concept, marked by restrained grays and contrasting shapes and lighting. We have continually refined this design over many years.

With Robert Brečko-Acklen WERKSDESIGN has developed a total of eight exhibition stands for Adidas with the brands SLVR, Y-3 and Tom Dixon.

Exhibition places were Florence, Paris and Berlin (Fashion Week / Premium).

grau grey
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18 exhibition stands together with WERKSDESIGN for Adidas and Joop! - that is successful strategy work.

Robert Brečko-Acklen Art Direktor, Los Angeles

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