adidas Pitti Y-3 Dixon

Design for the fashion booth with the sub-brands Y-3 and Tom Dixon by WERKSDESIGN on international fashion fair Pitti Uomo in Florence.

Das ist ein Gerät

Presentation of functional fashion

How is the first collection from star designer Tom Dixon for Adidas presented?

Together with the art director Robert Brečko-Acklen from Los Angeles WERKSDESIGN has developed the booth at the fashion fair Pitti in Florence. The result was a spectacular combination of 200 square meters in the 500-year-old Fortezza da Basso and a temporarily erected modern extension.

Planned by WERKSDESIGN and executed by our Southern Europe fair construction partner Preziati Fratelli. In this constellation WERKSDESIGN has developed over many years a total of eight exhibition stands for Adidas with the brands SLVR, Y-3 and Tom Dixon.

Exhibition places were Florence, Paris and Berlin (Fashion Week / Premium).

Pitti Uomo, Florence: The world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion.

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