Gray-on-gray, but not colorless.
A special focus of this stand at the fashion fair Pitti in Florence was the material contrast. Nickel-plated metal elements, high quality laminated stand walls and gleaming floor underline the fashion expertise of the brand Joop!.
Together with the art director Robert Brečko-Acklen from Los Angeles WERKSDESIGN has developed the stand as one of ten booths in total for Joop!. Erected by our construction partner Preziati Fratelli. Exhibition places for our longstanding cooperation with Joop! were among others Florence (Pitti) and Berlin (Fashion Week, Premium, breadandbutter).
Pitti Uomo, Florence: The world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion.